B2B vs. B2C: Understanding the Key Differences
In the world of commerce, businesses can operate in two primary models: Business-to-Business (B2B) and Business-to-Consumer (B2C). Both models have distinct characteristics, target audiences, and marketing strategies. Understanding the differences between B2B and B2C is crucial for businesses aiming to optimize their approach and achieve success in their respective markets. What is B2B? B2B refers